Build solutions for musicians, fans and the music industry

88Nine Radio Milwaukee has joined forces with Capitol360 Innovations Center for the 88Nine Labs Music Hackathon presented by Northwestern Mutual. This Hackathon will take place the last weekend of Startup Week Milwaukee and will be held at the brand new Cream City Labs inside Northwestern Mutual in downtown Milwaukee.

We invite developers, designers, and musicians to generate ideas for music discovery, music distribution, connecting fans with their favorite artists, how radio stations like 88Nine can help fans learn more about the music they love and discover new music.

Sandbox License: Developers will have pre-cleared access to 14k UMG audio streaming tracks. Artists included in this catalog include old and new, and cross-genre:
Frank Sinatra, Michael Jackson, Elton John, Diana Ross, Neil Diamond, Imagine Dragons, Halsey, Rihanna, Maroon 5, Hans Zimmer, Andrea Bocelli, John Williams

Event Flow:

November 10

10:00 AM - 11:00AM - Coffee, light breakfast, presentations, introductions and team formations
11:00 AM - 1:00PM - Hacking begins
1:00 PM - 2:00 PM - Working Lunch
2:00 PM - 6:00PM - Hacking continues
6:00 PM - 7:00 PM - Working Dinner
7:00 PM - 8:00 PM - Wrap for the day*

*The space will close at 8pm, but you can continue projects home to work on your project at your home or cafes, etc.

November 11

9:00 AM - 9:30 AM - Coffee, light breakfast
9:30 AM - 12:00 PM - Hacking
12:00 PM - 1:00 PM - Working Lunch
1:00 PM - 2:30 PM - Finish Hacking
2:30 PM - 3:00 PM - Prepare pitches
3:00 PM - 4:00 PM - Pitching and judging
4:00 PM - 5:00 PM - Award prizes

Startup Milwaukee Week presented by Advocate Aurora Health takes place on November 5 - 11, 2018, and is designed to connect, educate, and celebrate entrepreneurship in Southeast Wisconsin. The week's programming showcases the community's emerging companies while highlighting the resources and organizations available to foster support for entrepreneurs on their journey. The week will feature 40+ events hosted by 35+ partner organizations in the community. Startup Milwaukee Week is supported by Advocate Aurora Health, Concordia University Wisconsin, Husch Blackwell, Northwestern Mutual, Accelity Marketing, Headway, Milwaukee Business Journal and Newsradio 620 WTMJ and is a part of the Startup Wisconsin initiative.

Startup Wisconsin is committed to advancing and developing Wisconsin's tech and startup ecosystems through unique programming, collaborative partnerships, and networking. Driven by entrepreneurs and leaders throughout Wisconsin who are passionate about making a difference, and creating a positive and lasting impact that will advance the state's economy forward. Startup Wisconsin Week is supported by Advocate Aurora Health, Concordia University Wisconsin, Husch Blackwell, Northwestern Mutual, Accelity Marketing, Headway, Wisconsin Inno and Newsradio 620 WTMJ.

View full rules


Participants: Individuals (over 18 years old)

Team of no more than five people


After team forming, each team must list their project as soon as possible on our Devpost page (

Solution submissions can be any form of common technology, including websites, widgets, mashups, standalone applications, mobile apps, maps, commonly accessible technologies. Participants are expected to bring the necessary hardware and software tools to build the solutions (you need your laptop if you are a developer).

How to enter

You can participate as a developer as well as a designer, concept developer or a musician. You don't need to be a professional; you will be working in a team of no more than five people. To participate in the hackathon you have to get your free ticket on our Eventbrite page.


Todd Cullen

Todd Cullen
Northwestern Mutual

Ching Ching Chen

Ching Ching Chen
Capitol Records

Enrique Rodriguez

Enrique Rodriguez
Program Director/Backline

Adrienne Palm

Adrienne Palm
Director/gBeta Musictech & gBeta Northeast

Judging Criteria

  • Best Use of API
  • Innovative (10 points)
    Are you solving a problem better than anyone else? Do you have a new method for solving a problem? Are you taking an existing solution to new markets? Have you seen a gap in a market no one else has?
  • Industry Impact